If criticism is not free, then praise is meaningless. However, free criticism must be based on professionalism and objectivity. For example, the industry has diversified views regarding the laser TVs that have emerged in recent years. This is normal, but it is difficult to convince the public just to deviate from professional and objective criticism.
Many new things and things with subversive value will encounter resistance in the process of development, and the same is true for laser TVs. But countless facts have proved that as long as it conforms to consumer trends and industrial trends, the outbreak of emerging forces is unstoppable.
The same is true for the replacement of CRT by liquid crystal, and the same for the replacement of liquid crystal by more cutting-edge display technology. As far as laser TV is concerned, the industry's unprofessional criticism or doubts are mostly concentrated in the following three aspects:
First, brightness.
In some reports, it is actually unscientific to measure the brightness index of laser TVs in lumens. In fact, the brightness index of TV has always been in nits, and lumens are generally the brightness index of projection equipment.
In the "Technical Specifications for Laser TVs" released in March, 14 product performance indicators such as brightness, contrast, white chromaticity unevenness, and color gamut coverage, and test methods were explained, and the laser TVs were clearly defined not only To be equipped with a dedicated projection screen, and the core "brightness" index should also be defined in "nits". A good laser TV must reach the level of LCD TVs in terms of main performance indicators such as brightness, contrast, and clarity. It has very low environmental requirements and can meet consumers' pursuit of healthy audiovisual and on-site experience.
So, can the brightness of today's laser TV reach the level of LCD TV? Will it affect the normal viewing of users?
definitely no problem. Take Hisense’s popular laser TV 80L5 released in May as an example. It not only has 4K ultra-high-definition image display, but also uses Hisense’s new light source technology, which increases the light source efficiency by 30% and reduces the power consumption of the whole machine by 20%. The viewing brightness of the L5 series laser TV is increased by 25% to 400 nits, which is more resistant to ambient light.
In this way, laser TV does not need to pull the curtains to watch normally even in the daytime, and it can display more real pictures and richer colors than LCD TVs, and it is healthy and eye-friendly.
If you are in doubt, you might as well take a good look at a laser TV. Seeing is believing. The "brightness" of the laser TV can fully meet the needs of users and the viewing comfort is stronger. "Visual health" is the biggest advantage of laser TV.
Second, size.
Some people believe that the market space for laser TVs is limited because laser TVs are only suitable for the ultra-large size market above 100 inches, which is not the mainstream market.
There is some truth to this view, but it only exists in the early stages of the development of laser TV. In the ultra-large size market above 100 inches, laser TVs have huge cost advantages and experience advantages over LCDs. But this does not mean that laser TVs cannot continue to drop in size.
In fact, in May of this year, Hisense launched the 80-inch laser TV L5. For the first time, this TV started a replacement for large-screen LCD TVs of 65 inches and above at a price of more than 20,000 yuan. Wang Wei, deputy general manager of Hisense Laser Display Company, publicly stated that Hisense’s laser TV will develop into a smaller size and is expected to launch a 70-inch laser TV next year.
On the one hand, the size of laser TVs is constantly dropping; on the other hand, the average consumption size of the TV market is constantly rising. Once a certain size threshold is crossed, it is entirely possible for laser TVs to significantly cut the market cake of LCD TVs. of. More ordinary household users will also move laser TVs home in this process.
Therefore, the size cannot cover the "pot" of the mainstream market, and the laser TV does not carry it.
Third, price.
For ordinary wage earners, price is indeed a major pain point. But when we look at a thing, we must not only look at the present, but also at the trend and the future.
Judging from the price trend of laser TV, it is undoubtedly going down continuously. On the one hand, this benefited from leading companies such as Hisense, and the cost reduction brought about by technological progress and large-scale development; on the other hand, it also benefited from the continuous drop in the size of laser TVs, which kept the purchase threshold lower.
For example, the price of Hisense’s 80-inch 4K laser TV is now less than 20,000 yuan, while the price of 80-inch-85-inch LCD TVs and OLED TVs can easily be at least 30,000 to 40,000 yuan.
In addition, from the perspective of user consumption trends, with the acceleration of consumption upgrades, it is entirely possible to update home audio-visual equipment at a relatively higher cost and obtain a better living room audio-visual and home interconnection experience. It is particularly worth mentioning that compared to traditional LCD TVs, laser TVs have great advantages in health and eye protection. In this regard, the ophthalmologists from the Saixi Laboratory of the China Electronics Standardization Institute and Peking Union Medical College Hospital have made corresponding conclusions.
Of course, it is undeniable that this is still the era when liquid crystals dominate, but liquid crystals are already in the late stage of maturity. Among the current emerging display technologies, laser TV is the one that is most likely to win first. This year, laser TVs began to explode in an all-round way. In the case of the overall weakness of the TV market, laser TVs rapidly exploded in volume and became unique.
The total color TV market push data released by Zhongyikang for the first three quarters of this year shows that the overall retail volume of the color TV market has dropped by 0.88% year-on-year, and the retail sales have dropped by 10.55% year-on-year, but with 65 inches, 75 inches, and 80 inches as the Representative large-screen products have achieved substantial growth, and the sales of laser TVs have increased by more than 4 times. The retail volume of Hisense laser TVs has also increased by 434.41% year-on-year, and its sales share in the 80-inch and above large-screen market has exceeded half.
Therefore, the price is too high to accept the "pot", laser TV can not be back.
We need to see that the world is inherently diversified, and display technology is currently showing a trend of diversified development. Giving more kindness and tolerance to emerging technologies and products is our attitude towards this diverse world. As for who will decide the ups and downs in the end, you might as well leave it to the user to choose.
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