Captured the bridgehead in Europe to visit Skyworth's Metz factory

On September 3, 2017, during the IFA exhibition in Berlin, Germany, the Angkor appliance channel visited Skyworth Group's factory in Metz in R&D and production of televisions in Skyworth, Germany, and with Skyworth Digital Holdings Ltd. The Chairman of the Board, Lai Weide, and Mr. Metz CTO Manfred Billenstein exchanged ideas to learn more about Metz, a German luxury brand of 100 years, and to understand the superb level of German manufacturing. Metz: The classic luxury brand Germany was once one of the birthplaces of television. Metz was founded in 1938 and is a high-tech company specializing in the production of high-end televisions and flashlights. Metz began designing and producing television sets in 1955. There have been eight major series of products and peripheral derivative products, and sales have been achieved in 18 countries and regions around the world. Due to the economic recession in Europe and the United States, fierce competition in the TV market and overly focused decision making mistakes in the high-end customer market, Metz formally filed for bankruptcy protection in November 2014. On June 1, 2015, Metz Television was acquired as a wholly-owned subsidiary by Skyworth Group.
Prior to this, Skyworth and Metz had been working together for more than a year in the television business. They were relatively familiar with the Metz company's business, products, and internal personnel. They immediately intervened when Metz went bankrupt, and tried to restructure and rejuvenate the Metz brand and company. vitality. Skyworth acquired Metz's television business-related assets and Metz brand, including television-related inventory, trade receivables, TV moulds, TV-related patents and the Metz brand. After the M&A, the Mets headquarters is still based in Zirndorf, and production and R&D will continue. This operating center will be retained as a bridgehead for Skyworth to enter the European market.
After absorbing the formal handover of German industrial genes, 70% of the original Metz manufacturing, R&D, sales, and service positions were retained. Skyworth attempted to effectively shift Mets’ existing R&D and manufacturing systems to Skyworth, enabling Skyworth to directly own advanced German technologies. Cutting-edge design and unparalleled quality such as "German genes".
Metz TV pays attention to rigorous research attitudes, and in the pursuit of new technology, it also retains its German craft tradition. With respect to the TVs produced by Japanese and Korean brands, Metz TV has four major advantages: German design, German manufacturing, brilliant 3D display technology, and superior hearing effects. The average retail price of Metz TV is 1300 Euros, which is higher than the average retail price of Samsung and LG. It is called “luxury TV” by the industry. This is the "double high" status of German manufacturing in people's minds - high use value and high technology.
Metz’s strong R&D capabilities We visited Mets’ R&D and production departments. The first is the PCB design department. We visited the latest core TV panels developed by Metz, which is the latest mass production product and can be adapted to most of the European markets such as Germany, Switzerland, Russia, Austria, and Italy. According to Metz’s CTO Manfred Billenstein, the Metz brand focuses on the high-end, with all its internal components choosing the best.
At the scene, we noticed in particular the cooling fans on the Metz TV core board. Previously, we reviewed a lot of TVs on the YORK network appliance channel, never seen on TV motherboards loaded cooling fans, this is the first time. From which we can understand the excellence of the German manufacturing, and the strong disposition of the Mets TV on the cooling requirements - you know, Miz TV will configure 1TB hard drive to the user to record TV programs ...
At Metz Systems R&D, we learned that Metz’s R&D team is quite powerful. The bottom layer of the chip used by Metz TV is open, and can participate in the middleware. The TV system can be developed at the kernel level. Therefore, Metz TV can design a variety of powerful features.
At the production site, we have seen two OLED TV models that Metz has introduced to the market. This is a strong product that Metz introduced after introducing Skyworth OLED technology. Among them, Metz Novum OLED TV has won six awards of innovation, high quality, design, ease of use, functionality, and best products from the Plus X Award (European Innovation Technology Award), and won the “2017 Best OLED TV”. title.
Metz is faced with a relatively narrow high-end consumer market, whether it is sound or image to pursue the top. And they did not use it, but went through a series of self-optimization. For example, sound effects, Metz's sound processing system is used by Dolby, but the previous sound effects, the speaker unit loudspeaker debugging or continue to optimize to the most perfect level.
We listened to the sounding process of Metz Television on the spot, the sound is powerful, the sound field is very strong, and the performance of high school and low-frequency is very perfect. We have to admire this ultimate sound pursuit.
How Metz and Skyworth interoperate and merge companies face many difficulties. How to conduct technical communication, exchange, and cooperation is a big issue. In the course of the communication between Skyworth's Chairman Lai Weide and Metz CTO Billenstein, we learned some details.
The first is the exchange of technologies. For example, Metz introduced OLED technology from Skyworth. The Novum OLED TV that has been launched is a very successful achievement. In the on-site exchange, Chairman Lai Weide also expressed his interest in introducing Metz’s audio technology.
Followed by interoperability and cooperation to reduce the cost of research and development and procurement. According to Billenstein, after more than two years of integration, Metz has now largely incorporated Skyworth's system. For example, PCB, Metz provides motherboard design drawings, PCB production in Shenzhen Skyworth factory, which saves some manpower and material resources. The power board is designed and manufactured at Skyworth. Later, they will embed Bluetooth's embedded functions into their motherboards.
Secondly, some of Miz's assembly was completed at the Shenzhen plant, and the cost of some common components can be effectively reduced. The new product has already shared a system with Skyworth, and parts can be purchased together. In addition, before the mass production of TVs, the testing was done at the Shenzhen factory, which also saved costs.
Both China and Germany attach great importance to the development of the manufacturing industry. The timing of Skyworth's acquisition of German television maker Metz is very easy. On the one hand, Skyworth has a production plant in Europe, directly benefiting from this, Skyworth can quickly break through the supply chain bottleneck for export business. On the other hand, Skyworth can realize the overall translation of its R&D and manufacturing systems with the help of the US-based TV patent and a good foundation for retaining 70% of its positions. This will positively and vigorously promote Skyworth's R&D level and manufacturing process.
With Metz as a bridgehead for entering the European market, Skyworth has taken a solid first step.

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