OFweek smart home network News Ma Yun has to join the smart speaker market. Lei Jun smiled and said: To do hardware, genes are important. Liu Qiangdong laughed and said: It is early to be a smart speaker. As the “entrance-level products†of smart homes, smart speakers have begun to seize this market. Data shows that the number of domestic smart speaker categories has grown rapidly, with sales volume up 335% year-on-year in 2016, and the smart speaker market size has taken shape.
In the development of the smart speaker market in China, å®å’š has always played the most important role. The influx of smart speakers and its alliance products into the market has resulted in a significant drop in the unit price of passengers. The data show that the market share of smart speakers is the highest, reaching 80%, and in April 2016, the united JD.com , jointly launched the "Jingdong Smart Audio Alliance", Philips, Edifier, Elvis and 19 first-line brands signed up to join. If you count your own products and alliance cooperation products, let the system products have reached more than 90% market share in the smart speaker market.
As the smart speaker of the first brand of smart speakers in China, independent closed-loop models have been established in terms of technology, products, services, user experience, etc. No matter who is latecomers, no doubt will become the object to be imitated. .
Let’s take a look at what you’re doing:
The first person to eat crab
Jingdong was one of the earliest companies to start the smart speaker market in China. In early 2015, it established a joint venture company, Linglong Technology, with Uniwave. In the same year, in August of the same year, Linglong Technology introduced the first smart speaker, which is currently the largest domestic sales volume. Smart speaker, the market share of the first.
"Thinking of fear" layout
This speaker is not just a speaker, but the entire family's "entrance", for this purpose, Jingdong set up a "bureau", the first to invite the voice technology Dagu University of science and telecommunications to fly, to jointly develop products, the introduction of cymbals speaker. Since then, it has accessed China’s largest smart hardware interconnection and interoperability platform—JD.com Micro-Link. Currently, there are nearly 1,000 home appliances on the platform, and users can use voice to control the speakers.
Technology-driven "giant"
Smart speakers reflect the power of core technology and smart industry chain integration. The application of the world-class voice recognition and interaction technology of HKUST. The voice interaction distance can reach 5 meters and the recognition rate can be more than 90%. This is the only super distance speech interaction product that supports 5 meters on the market. The continuous speech recognition rate of large vocabulary is over 95%, and the command word recognition rate is high. More than 99%, to achieve a true "second understand."
The AIUI artificial intelligence interactive interface introduced by HKUST's X-Fly was adopted. Intelligent multiple rounds of dialogue management and contextual understanding eliminate the need for users to repeat awake words. AIUI defines the human-computer interaction standards in the era of the Internet of Everything and enables machines to communicate with people more intelligently. The core of AIUI is intelligent multi-round dialogue management and context management. It can find the level of communication close to that of people, enabling users to It is more natural and simple to use the smart speaker.
Product Experience Talking with "Data"
Only more communication with more users can make smart speakers smarter. Speakers are based on the basic needs of user perception. With the continuous use of users, they currently have 100 million user interaction data. The software iterates over 30 versions and can continuously optimize products based on data. It can gradually understand the user's preferences and behaviors. The longer the time is, the more you can understand your preferences and usage habits, continuously improve the accuracy of voice recognition and response, and give users more personalized recommendations and services, just like a new one. Friends gradually became old friends. Ling Lu, director of market technology, said Fang Lu, the current Lou speaker products Jingdong e-commerce platform, the favorable rate of 96%, from a single speaker product is very high.
The support of a group of "dead friends"
According to the data, the high-viscosity products of the Hi-Lo speakers in smart hardware are 25%-30% daily, and monthly activities reach 70%. The user usage rate is 75% the next day, and the user usage rate is still 55% in one week. The average daily usage time of users is two hours.å®å’š has become the most natural way for consumers to enjoy music and enjoy life. Their voice interaction methods have also been widely recognized by users and rely on the most frequently used functions among users. The top three are: listening to music, chatting and searching for weather.
Assistant & Speaker's "Two-sided Man"
What you create is not only equipment but also services. At present, we have access to more than 150 Internet services and have an independent developer platform. Our service partners include Zhongtong Express, e-bashing, Baidu Maps, Jingdong Communications, JIMI Robotics and Youdao Cloud Notes. Users can use the speaker to order partners' services. Fully implement the services of talking, shopping, sending express delivery, etc., completely liberating your hands and letting your voice solve more problems. And through Jingdong Alpha Intelligent Service Platform's comprehensive empowerment, Handan and Jingdong micro-joint smart home open up, covering living appliances, kitchen appliances, air conditioning, wearable devices, etc., can control nearly 1,000 smart devices on the market, covering All first-line home appliance brands; voice shopping: Alpha's empowerment, so that the speaker became the first domestic voice shopping speakers.
Unique "unique" features
On the basis of improving existing functions, it also continuously expands personalized voice technologies for user scenarios, such as voiceprint recognition, TTS customization, and wakeup word customization. These functions not only allow speakers to talk to different people. To identify the corresponding user's tone, but also according to the user's preferences to the speaker to take a different name, and even by selecting different speakers to make the speaker synthesis or cold elegance, or sweet beautiful sound. These technologies are currently the world's leading technologies. At the same time, in the near future, Lou speaker will be on-line call function, by saying "help me to dial Xiao Zhang's phone," the time can be used to speak through the speaker and phone book.
Jingdong uses its own advantages in smart ecology to unite companies in the industry and is working hard to make the entire intelligent audio market bigger. With the major companies eager to deliver the smart speaker market, the front speakers are also faced with many challenges. Only in terms of the current market conditions, it is by no means a day's work to mobilize the giants of the game. Long-term races are also required.
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