Recently, a new series of NU7700 influence series featuring high sound quality of "subwoofer" and "ULED display" was launched at the "Golden 9 Silver 10" node under the impetus of one color TV leader, Hisense, and quickly detonated the market. Different from existing TVs, this “air sound field†technology pioneered by the world and invented by Hisense has broken the bottleneck that TVs have had in recent years in the appearance of ultra-thin and good sound quality, achieving a combination of picture quality and sound quality, and opening the world up. A new round of technical matches in the color TV industry.
As a result, this not only allowed Hisense to master the main driving force of independent innovation in the new venue of global TV technology innovation - TV sound quality, but also successfully broke the traditional track of giants' game quality in China and foreign countries in recent years, resulting in a dual quality and sound quality. Wheel drive road. As a result, this also fully realizes the once again rise of China's color TV companies from big to strong on the world stage.
Many people in the industry believe that in recent years, Chinese companies headed by Hisense have begun to occupy a place in display technology in one of the world's core color TV technology fields. Now it is time to accelerate the breakthrough in television sound quality technology, it can be said that this will become the next Chinese and foreign color TV giant's new arena. For the color TV industry entering the mature stage, the contest between the giants seems to fight is the picture quality, sound quality, scale, price, in fact, than the hidden behind the comprehensive ability and system of scientific and technological innovation.
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For television, quality and sound quality are never indispensable. Especially with the large screen of television, audio-visual enjoyment has become the best standard to test all TV performance.
For the past 20 years or so, for the global color TV industry, the biggest misjudgment is to adopt the single-legged walking mode of display technology image quality innovation in the technological innovation of products, ignoring the concern for sound quality. In fact, for users, television should bring a visual and auditory experience. It's definitely not a matter of clearness and plainness.
This is not the negligence of color TV technology R&D personnel, but the improvement of the sound quality of TV and the trend of ultra-thin appearance pursued by the industry in recent years is a contradiction. As TVs get thinner and thinner, the sound quality of TVs is becoming more and more comparable. The reason is precisely this: The sound is generated by vibration, and the vibration requires space. In principle, a better sound requires more space to carry.
Under the ultra-thin color TV, the space for accommodating sound-emitting devices is gradually being compressed, and the sound quality experience brought about by the continuous deterioration. This point, the experience of the midrange vocal and high-frequency musical instrument sound is not obvious, but it will make users feel more obvious when restoring complex low-frequency sound. To this end, Sony TV has been struggling to explore for many years, using OLED active light panel to explore the "screen sound" sound quality solutions; and on LCD TVs, whether it is Sony, Samsung, or TCL, can only be thinner and thinner On the LCD TV, the sound quality was solved through a plug-in independent audio system.
In the end, Hisense TV took the lead in breaking the “impasse†of sound quality technology innovation. Dual-mode resonance ultrasonic sound box is used to close the sound and the panel, and the air vibration is directly conducted into the ear. It can display the bass performance of 3 times the volume of the traditional phase-resolved sound box, making the built-in TV sound reach below 60Hz. Bass, creating a new realm of "air conduction, subwoofer, and great energy". In the end, Hisense also named the acoustic technology that won the national invention patent as "air sound field."
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Bass, as the soul of TV sound quality, is hailed as the "crown" on the pyramid's tip in the field of science and technology. However, over the years, Chinese and foreign companies have not found a technology to enhance the sound quality of TVs with built-in sound.
This time, Samsung, Sony and other global color TV giants have failed to solve the high-quality sound problems of ultra-thin TV, but let Hisense take the lead to find a breakthrough. Reflecting from a side, the technological innovation capability of Chinese companies headed by Hisense has become a systematic, sustained detonation force, and has become a powerful backing for the Chinese companies to promote the emergence of a new round of global brands.
It can be seen that with the launch of the Hisense NU7700 influence series, with its invention of "air sound field" technology, the perfect integration of ultra-thin TV, high picture quality, and high sound quality will create a new benchmark for global high-end television. Future technological upgrades and product iterations of the color TV industry have opened up new runways and directions. It also provides a "double ultimate experience of sound quality and picture quality" for the "Golden 9 Silver 10" TV market explosion.
In addition to the invention of the "Air Sound Field" technology, Hisense also built Waves professional sound processing technology into the NU7700 series. Up to nine EQ tunings are twice as common as regular TVs, with the addition of subwoofers, vocal enhancements, and clear trebles. , 3D sound effects personalized tuning design. This technology has been applied to more than 400,000 professional recording studios worldwide and applied by Hisense in the television field.
Behind Hisson’s continuous breakthrough in high-quality sound technology is the fact that it has built ULED displays and laser-display dual-wheel drive engines in the image quality innovation of the world’s color TV industry over the past few years. At present, ULED super-quality TV adopts a new upgraded multi-zone dynamic backlight control technology. Each zone has 4096-level fine dimming, showing the levels, details, and realism that ordinary TVs cannot express.
From Sony's invention of "screen sound" technology on OLED TVs, to Hisense's first "air sound field" technology on ULED TVs, the same is that these two technologies are all giving users a "sound and picture" TV experience. The difference is that Hisense has successively broken down the monopoly of TV giants, such as Sony and Samsung, on TV display technology and sound quality technology. It has won a place for Chinese enterprises and also allowed Chinese innovation to stand in the center of the world stage.
Nowadays, in the new round of technology game between Chinese and foreign color TV giants, it is possible to make TVs ultra-thin and have high sound quality. Sony depends on OLED panel sounds, Samsung and TCL are external sounders, and only Hisense adopts “air sound field†technology. In this round of high-end, large-screen television upgrades continue to pilot. This will give birth to and cause Chinese and foreign TV companies to continue to break through and upgrade their sound quality!
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