In April last year, FIFA and Hisense Group announced in Beijing that Hisense became the official sponsor of the 2018 FIFA World Cup. This is the first Chinese consumer electronics brand sponsor since the World Cup was established nearly a hundred years ago. And Hisense in the current AWE2018 for the world's first new U7 series television, is the 2018 official FIFA World Cup TV. 
U7 is a global product developed and designed by Hisense using global R&D resources and will be marketed in 80 countries and regions around the world. Hisense takes products refined with craftsmen's spirit and shows its extraordinary charm to the people of the world.
On this basis, U7 series ULED super-quality TV also achieved two major breakthroughs. First, automatic sports mode design. When users watch the game, the TV can automatically identify and automatically switch to AutoSport intelligent sports mode.
How to achieve specific? Firstly, through the automatic brightness optimization of the sports signal, a real lighting environment close to the stadium is presented. Secondly, the high-frequency colors of the court such as red, green, and blue are intelligently identified and enhanced to truly reproduce the color details of the stadium; Accurately extract and optimize the trajectory of the football to ensure that the course of each goal is clearly visible.
Hisense's full scene voice is different from other TV brands. Hisense is not based solely on search and recognition, but on the basis of big data, making the TV possess the user's "thinking ability", based on different actual scenes to judge and feedback the user's voice. Its VIDAA AI artificial intelligence system can recognize the relationship of as many as 33 characters, such as "Who is the ex-girlfriend of her grandfather?" and "Ma Yi's old movie." These complex relationships can all be determined.
The full-scene real-time image search technology is the first in the industry and is a faster human-computer interaction design than voice. When the TV broadcasts the picture, press the remote control "small poly" button, the TV screen will automatically open screenshot sharing and image recognition capabilities, and its information search supports 20000+ stars, 400+ categories about 10,000+ kinds of items, 1000+ TV stations Station signs, items, and four-level complexity two-dimensional code recognition.
Good to make up for the slow voice trigger, unable to quickly and accurately capture the desired moment, specifically for the image recognition design of the small poly, "open screenshot sharing and image recognition capabilities, only 0.1 seconds to complete the screen capture, and fast Identify the products, people, station signs, and QR codes presented on the screen.
With these artificial intelligence technology applications, users can use “voice†to quickly find out the events they want to see. They can also use voice to achieve hundreds of intelligent life services such as translation, take-away, ticket booking, and smart home control. With the full scene graph search and interaction, the user can search for the relevant information of the star and purchase the same equipment at the same time while watching the game, and can also share a key shot of the wonderful goal to the circle of friends.
Conclusion: As the only TV cooperation brand in the World Cup, Hisense not only needs to achieve a significant increase in global brand recognition, but also fulfills the mission of FIFA to award products and technologies for the special development of Hisense's live development display, which is a global audience of 3.2 billion. Create high-quality products that perfectly match the world's first sports. Such products will break through barriers such as national borders, culture, viewing preferences, and standards differences through technological innovations, so that the world can be seen and the world can be seen together. It is believed that Hisense U7 will also perform better on the world stage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
ULED super quality technology, escort for watching the game
He Jianyong, general manager of Hisense Electric Marketing Co., Ltd. introduced that this year's FIFA will be the first attempt to use UHD Ultra HD and HDR high dynamic technology signals to broadcast the event, which makes Hisense ULED ultra-high-definition television dynamic backlight control technology to find the best The place of use. On this basis, U7 series ULED super-quality TV also achieved two major breakthroughs. First, automatic sports mode design. When users watch the game, the TV can automatically identify and automatically switch to AutoSport intelligent sports mode.
Hisense U7
In this mode, the four screen enhancement functions such as trajectory stabilization, color compensation, contrast optimization, brightness and light control, and vocal intelligence enhancement functions will be instantly activated to make the motion picture smoother, the scene more realistic, the screen clearer, and the sound more three-dimensional. Of course, the game will be even more exciting. How to achieve specific? Firstly, through the automatic brightness optimization of the sports signal, a real lighting environment close to the stadium is presented. Secondly, the high-frequency colors of the court such as red, green, and blue are intelligently identified and enhanced to truly reproduce the color details of the stadium; Accurately extract and optimize the trajectory of the football to ensure that the course of each goal is clearly visible.
Full scene voice + full scene graph search interaction, open smart life
Another breakthrough of the U7 series is the deep application of artificial intelligence technology. Users can achieve an unprecedented viewing experience through full-scene voice and full-scene map search and open up the connection between television and the family life circle. Hisense U7
Hisense's full-scene speech interaction relies on the semantic understanding and natural speech interaction technologies that have been developed by its national artificial intelligence laboratory for many years. In addition, plus the use of HKUST's fly speech recognition technology, its experience can be said to surpass all current artificial intelligence TVs on the market. Achieved an unprecedented six consecutive human-machine dialogues, able to remember, understand context, accurately understand user intent, and identify up to 33 kinds of human relationships. Hisense's full scene voice is different from other TV brands. Hisense is not based solely on search and recognition, but on the basis of big data, making the TV possess the user's "thinking ability", based on different actual scenes to judge and feedback the user's voice. Its VIDAA AI artificial intelligence system can recognize the relationship of as many as 33 characters, such as "Who is the ex-girlfriend of her grandfather?" and "Ma Yi's old movie." These complex relationships can all be determined.
The full-scene real-time image search technology is the first in the industry and is a faster human-computer interaction design than voice. When the TV broadcasts the picture, press the remote control "small poly" button, the TV screen will automatically open screenshot sharing and image recognition capabilities, and its information search supports 20000+ stars, 400+ categories about 10,000+ kinds of items, 1000+ TV stations Station signs, items, and four-level complexity two-dimensional code recognition.
Good to make up for the slow voice trigger, unable to quickly and accurately capture the desired moment, specifically for the image recognition design of the small poly, "open screenshot sharing and image recognition capabilities, only 0.1 seconds to complete the screen capture, and fast Identify the products, people, station signs, and QR codes presented on the screen.
With these artificial intelligence technology applications, users can use “voice†to quickly find out the events they want to see. They can also use voice to achieve hundreds of intelligent life services such as translation, take-away, ticket booking, and smart home control. With the full scene graph search and interaction, the user can search for the relevant information of the star and purchase the same equipment at the same time while watching the game, and can also share a key shot of the wonderful goal to the circle of friends.
Full screen, allowing viewing on the ground
Since 2017, using mobile phones as a breakthrough point, the display industry has created a “full screen frenzyâ€. Although the industry has not yet reached a consensus on the definition of a full screen, it has become an important indicator to define a comprehensive screen. Hisense U7
Hisense U7 series TVs carefully polished the TV frame and the black border of the screen. The border is only 2mm, and the actual viewing area is 95% of the overall viewing area of ​​the screen, which exceeds the proportion of screens of full-screen mobile phones on the market. With the unique immersive effect of large-screen TVs, the screens are more realistic and the viewers are on the scene. Conclusion: As the only TV cooperation brand in the World Cup, Hisense not only needs to achieve a significant increase in global brand recognition, but also fulfills the mission of FIFA to award products and technologies for the special development of Hisense's live development display, which is a global audience of 3.2 billion. Create high-quality products that perfectly match the world's first sports. Such products will break through barriers such as national borders, culture, viewing preferences, and standards differences through technological innovations, so that the world can be seen and the world can be seen together. It is believed that Hisense U7 will also perform better on the world stage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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