[TechWeb Report] June 15 news, according to foreign media reports, WPP and Kantar Millward Brown recently announced the 2017 BrandZ global brand value rankings, Google beat Apple to become the world's most valuable brand. Among them, technology brands occupy the top five of the most valuable brands.
Top 25 BrandZ global brand value rankings in 2017
Research shows that among the 100 brands, the top five are mainly technology companies. Google, Apple, Microsoft, Amazon and Facebook have a place in the top five. Amazon ranked fourth as a retail company on the list.
There are three companies in China entering the top 20, namely Tencent (8th), Alibaba (14th) and China Mobile (17th).
Compared with 2016, Google’s ranking has not changed, brand value has increased by 7%, and the current market value has reached 24,558.1 million US dollars.
Apple also ranked second last year, and from 2010 to 2015, Apple ranked first in this ranking. This shows that Apple is in a recent landslide.
In this ranking, Microsoft still ranks third, and this has been the case for the past three years. However, Microsoft's brand value rose by 18%.
As our world continues to grow at a rate that requires convenient and time-saving equipment and software, technology may dominate over the next few years. So it's not surprising that technology companies have become the most valuable brands in the top five in 2017.
BrandZ is the largest and clearest brand building platform in the world. BrandZ provides the world's largest database of brand equity, with data from more than 650,000 consumers and professionals worldwide. By comparing 23,000 brands, compare brands that incorporate the consumer lifestyle. (yoyo)
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