2011 TV Market

Entering the second decade of the new century, one can often hear a voice: This year's home appliance market will face a severe test. The macro-control of the real estate market that began in 2009 will be reflected at the market level beginning in 2011. At the same time, the impact on real estate-related industries will also arise, and the home appliance industry will bear the brunt. But those who are in the industry do not agree.

After New Year's Day, before the Spring Festival, the reporter visited the TV brand leader who was active in Tianjin. As "one prince", the market share is always the sword of Damocles hanging on their heads. In communicating with them, reporters can feel that the challenges and opportunities are in 2011.

In P's eyes, their products never lacked selling points. It was important to guide consumption through innovation in marketing. In the hearts of M and W, the marketing plan for the new year has been well established. Mr. C also clearly stated that he missed the opportunity of transcending the previous two years and that domestic brands could no longer ignore the opportunities of the 3D industry. The confidence conveyed by the heads of the members, if they can be realized or even enlarged in the market, will play an active role in promoting the color TV market this year.

Although in the context of the financial crisis, domestic home appliance brands recovered in advance, but because they did not take the initiative to force, or let the joint venture brand get a breathing space. However, in view of the color TV industry, home appliances to the countryside has opened up the rural market; group purchase has made the home appliance marketing model more flexible; 3D promotion has provided enterprises with the direction to make efforts on products. Each brand is working hard to break through the bottleneck and is ready for 2011.

Not long ago, there was a report from a market research company, which estimated that flat panel TV retail shipments in 2011 will reach 41.06 million units, an increase of 14% year-on-year. The main consumers of the market will be the elderly and children's market, the newly-married market, and the middle and low-income rural population. In this year 2011, full of opportunities and challenges, in this TV industry, which is known as the most competitive domestic TV industry, there will be many opportunities to watch and opportunities will be numerous. Whether the confidence of the bosses can change the current market structure, whether the market's pre-judgment can really break through the marketing bottleneck, all of this has to wait for time to prove.